Let’s be real – running a business is tough and marketing can be a challenge. Thankfully, the Internet has allowed business owners to expand their presences in their specific niches and reach customers they may not have found before. Critical to businesses today, including lawn care businesses, websites are a handy marketing tool and can help business owners seal the deal with clients. Making a website may sound daunting, but in reality, there are ways to make a cheap and easy lawn care business website.
Most of us don’t even know where to start when wanting to create a website, but there are tricks to getting one for a low price (or free). Of course, the price of your website will depend on a number of factors including the number of pages, how original the design is, and how you choose to have it made. Small business websites can cost up to $3,000 for professional setup and upwards of $1,200 a year for maintenance, but many other options are much less costly.
Use a Website Builder
Many lawn care business owners don’t really have a budget for marketing or for paying to maintain an online presence. Small business owners with little to no extra cash for a website can look into creating a free website by using a website builder such as Weebly, Wix, Squarespace, or Godaddy. The free options on these providers create your website URL in a way that includes their names (e.g., LawnCareCompany.wordpress.com or lawncarecompany.weebly.com). But you can have your own domain name (e.g., LawnCareCompany.com) for an extra fee, usually around $20. All of these site builders offer extremely easy-to-use options and simple drag-and-drop features that only require basic computer skills.
Once you sign up with a website builder service, you’ll be asked to choose a theme. While many websites have crazy graphics and a lot of visitor interaction, your lawn care website does not need all of the “bells and whistles” and you are better off keeping it simple. Of course, keeping it too simple isn’t the best idea these days, but choosing a simple, easy-to-read layout with carefully chosen colors is normally the best way to go.
After “installing” the theme, you’ll be able to upload files, photos, and other media to the website as you wish. You’ll also be able to create an email address, which is where “Contact Us” and “Request a Quote” page inquiries will go. This is optional, but having an email address that matches your domain name looks more professional than a Gmail or Yahoo one.
Hire a Website Developer
If you’d rather not deal with any of the details associated with setting up a website for your lawn mowing business, you’re better off hiring a pro. You can find lots of website developers on freelancer sites like Fiverr.com. You’ll be able to post the details of your project, compare quotes, and read reviews of web developers before hiring one. Just for reference, you’ll probably be able to have a 5 page basic site created for about $250.
Choosing a Domain Name
No matter which way you go to make your site, one of the first steps is registering the domain. This isn’t as easy as it used to be, because so many great domains have already been taken. If your lawn care business has a unique name, you may have no issues and can get the website URL you like. However, an obvious domain name may already be taken (e.g., SouthernLawnCare.com, ChicagoLawnCare.com), so you’ll have to come up with another one. Find and reserve your domain at Godaddy.
What to Include on Your Lawn Care Website
So, what should you actually have on your website for it to be effective despite being cheap and easy to maintain? You don’t want your lawn care business website to just be like a business card. Instead, list out your services in full or have separate pages for each service if that suits your expertise better. For example, if you offer advanced lawn care services such as irrigation, you may want to have a separate page outlining exactly what you can do. Whether or not to include pricing on your website is ultimately up to you, but many prospective clients don’t appreciate businesses that are not transparent about pricing; therefore, strongly consider including a price list on your website.
You should have an About Me page that lays out exactly who you and your teammates are (if applicable), your experience, and your goals. While some business owners are hesitant to put a picture of themselves and/or their teams online, if you are going to be meeting clients at their home or offices to complete their lawn care, it might be best if they know what you look like. In addition, it is critical to be reachable and provide ample ways for clients – both prospective and existing – to get in touch with you.
Also, consider having a specific page (or pages) dedicated to pictures, videos, or slideshows of your previous works. Clients looking for lawn care might appreciate seeing the work you and your small business can do and it may be the factor that makes them decide to reach out to you. Many small businesses also opt to put a “testimonials” page on their website that can attract business.
Overall, making a cheap lawn care website does not have to be stressful and can be done in just a few steps. By creating a website, you may be able to draw in new customers and show existing clients that you offer even more services that they may be interested in. If done right, a website can be huge in aiding your business and keeping it afloat and competitive.